LEVI'S PARTNERED WITH GOOGLE ATAP TO TAKE YOUR RIDE TO THE NEXT LEVEL. FOR THE FIRST TIME EVER, LEVI’S® ICONIC TRUCKER JACKET IS INTERACTIVE.
With Jacquard™ technology woven in, this Levi’s® Commuter™ Trucker Jacket allows you to stay connected without reaching for your phone. With a brush of your sleeve, you’ll be able to:
NAVIGATE THE CITY
Stay on course. Get reminded of your next turn or ETA to your destination.
CONNECT TO YOUR SURROUNDINGS
Keep track of meaningful destinations along the ride.
COMMUNICATE WITH EASE
Stay in touch while staying aware.
Over time additional features will be added to further make this jacket your co-pilot for life, on or off your bike.
ABOUT THE COLLABORATION
We’re a company of firsts, always thinking forward. From inventing the first pair of riveted blue jeans in 1873 to
creating our Levi’s® Commuter™ collection for the modern urban cyclist, we’ve been on the cutting edge in every way.
Now, we’ve joined forces with Google ATAP to make our Trucker Jacket the first of its kind in wearable technology.
TOUCH AND GESTURE INTERACTIVITY INTO ANY TEXTILE USING STANDARD, INDUSTRIAL LOOMS.
With this innovation, our Levi’s® Commuter™Trucker Jacket becomes even more dynamic – now with digital functionality built in. A tag wirelessly connects the conductive yarns in the jacket’s cuff to your mobile device. Remove the tag, and the entire garment is washable and durable – just like regular denim.